How much does a Wix website cost in 2026?
A Wix website can cost anywhere from $0 to several thousand dollars, depending on the plan you choose, your domain, additional apps, and whether you build the website yourself or hire a professional.
The good news is that you don't need a large budget to create a professional-looking Wix website. With a free template and a DIY approach, your main cost can simply be your Wix subscription.
Wix website option | Typical cost |
Free Wix website | $0 |
Wix website with a paid plan | From $19/month* |
Wix website with a free template | From $19/month* |
Wix website with paid apps | $19/month + app costs* |
Custom Wix website | $1,000–$5,000+ |
US pricing based on annual billing. Prices may vary depending on location, billing period and promotions.
Is Wix free?
Yes. You can create and publish a Wix website for free.
The free option lets you build your website without paying for a subscription. However, there are some limitations. Your website uses a Wix-branded URL instead of your own domain, and Wix branding is displayed on the site.
This can be perfectly suitable for testing an idea, creating a personal project or learning how to build a website.
For a professional business website, you'll generally want a paid plan so you can connect your own domain and remove Wix branding.
How much does Wix cost per month?
For a professional website, the current US entry-level Wix Studio plan starts at around $19 per month when billed annually.
Higher-tier plans are available if you need additional business functionality, more resources or advanced features.
Your actual price can vary depending on your location, billing period and any promotional offers available when you purchase your plan.
What does a Wix plan include?
Your Wix subscription covers the core infrastructure needed to run your website.
Depending on the plan you choose, this can include:
Website hosting
Your own custom domain
Storage
Bandwidth
Business features
Ecommerce functionality on eligible plans
Marketing and analytics features
Professional website-building tools
The exact features depend on your plan, so it's worth checking what your website actually needs before paying for a higher tier.
For a simple service-based business website, you may not need the most expensive plan.
How much does a Wix domain cost?
Your domain name is another potential cost when creating a Wix website.
Eligible annual plans can include a free domain for the first year. After the first year, the domain normally renews at its regular price.
The price depends on the domain extension you choose. A .com, for example, may have a different price from other extensions.
When calculating the long-term cost of your website, remember that the domain may become a recurring annual expense after the first year.
How much does a Wix template cost?
A Wix template can cost $0.
You don't have to pay a designer to create your website design from scratch. Starting with a professionally designed template allows you to customize an existing website rather than building every page from an empty canvas.
There are many free templates available, including free templates designed specifically for Wix Studio.
Free Wix templates can save you hundreds or thousands of dollars
The biggest advantage of using a template is that you can significantly reduce your initial design costs.
Instead of paying for a completely custom website, you can:
Choose a template that fits your business.
Replace the text and images.
Add your logo and branding.
Customize the colors and typography.
Adjust the layout to your needs.
Connect your domain.
Publish your website.
THEORIQ offers free Wix Studio templates designed for businesses, agencies, consultants, coaches and other professional websites.
Free Wix Consultant Template 
Free Wix Home Services template 
Free Wix Marketing Agency Template 
Free Wix Law Firm Template 
Free Wix Coaching Template 
Free Wix Beauty Shop Template 
Free Wix Travel Agency Template
How much do Wix apps cost?
Apps can add another recurring cost to your website.
Some apps are free, while others require a monthly or annual subscription.
Depending on your needs, you might use apps for:
Online bookings
Advanced forms
Reviews
Email marketing
Memberships
Ecommerce
Product options
Automations
A simple business website may not need any paid apps at all.
Before installing a paid app, check whether the functionality you need is already included in your Wix plan.
How much does it cost to hire a Wix web designer?
Hiring a professional web designer is usually the biggest potential expense when creating a Wix website.
A relatively simple custom Wix website can cost around $500–$1,500+, while larger or more complex projects can cost considerably more.
The final price depends on factors such as:
Number of pages
Custom design
Brand identity
Content creation
CMS functionality
Animations
Ecommerce
Booking systems
SEO
Custom functionality
The designer's fee is separate from your Wix subscription, domain and any paid apps.
DIY website vs. professional web design
Approach | Design cost | Main investment |
Free template + DIY | $0 | Your time |
Paid template + DIY | Varies | Your time + template |
Custom Wix website | $500–$1,500+ | Professional expertise |
Advanced custom website | $2,000+ | Professional project |
If you have the time and are comfortable editing a website yourself, starting with a free template can therefore dramatically reduce your initial investment.
How much does a Wix website cost for a small business?
For a typical small business, there are three main ways to approach the project.
Build it yourself with a free template
Typical cost: from $19/month
You choose a suitable plan, start with a free professionally designed template and customize the website yourself. Your main recurring expense is your Wix subscription. If you use a free Wix Studio template, there is no additional template cost.
Build it yourself with paid apps
Typical cost: $19/month + app costs
You build the website yourself but add paid services for bookings, ecommerce, email marketing or other functionality. Your total monthly cost depends on which features you need.
Hire a professional
Typical project cost: $500–$1,500+
A web designer handles some or all of the design and website-building process. This requires a much larger upfront investment, but saves you the time required to design and build the website yourself.
What is the cheapest way to build a Wix website?
If you want a professional-looking website while keeping your budget low, one of the most economical approaches is to combine a paid Wix plan with a free professional template. The process is straightforward:
Choose your Wix plan.
Find a free template suited to your business.
Customize the content and branding.
Add only the features you actually need.
Connect your domain.
Publish your website.
This approach means you can avoid paying thousands of dollars for a custom website design.
Start with a free Wix template
A good template gives you a professionally designed starting point without the cost of a custom design project. THEORIQ provides free Wix Studio templates that you can customize for your own business. Choose a design, replace the content, add your branding and make the site your own.
What is included in the cost of a Wix website?
When budgeting for your website, it's useful to separate the costs into a few categories.
Cost | Is it required? | Typical cost |
Wix plan | Usually | From $19/month* |
Domain | Usually | May be included for the first year |
Template | No | $0 possible |
Apps | No | $0–$100+/month |
Professional web design | No | $500–$2,000+ |
Content creation | No | Depends on the project |
US pricing based on annual billing.
For a DIY business website using a free template, the Wix plan can therefore represent the majority of your unavoidable website cost.
So, how much does a Wix website really cost?
A Wix website can cost $0 if you're happy with the limitations of the free plan.
For a professional website with your own domain, expect to pay from around $19/month in the US for the entry-level paid plan, based on annual billing.
From there, your total cost depends on what you add:
Wix plan: from around $19/month
Domain: potentially included during the first year
Template: can be completely free
Apps: optional
Professional web design: potentially $1,000–$5,000+
Advanced functionality: additional costs may apply
If you're willing to build the website yourself, starting with a free Wix template can dramatically reduce the cost of getting a professional website online.
Frequently asked questions
How much does a Wix website cost?
A Wix website can cost anywhere from $0 to several thousand dollars. A professional website using a paid plan starts at around $19/month in the US when billed annually, before additional costs such as apps or professional services.
Is Wix really free?
Yes. Wix offers a free option, although free websites have limitations such as a Wix-branded URL and Wix branding.
How much does Wix cost per month?
The entry-level paid plan currently starts at around $19/month in the US when billed annually. Higher plans cost more depending on the features and resources you need.
Are Wix templates free?
Yes. You can find free Wix templates, including free templates designed for Wix Studio. THEORIQ also offers a collection of free Wix Studio templates.
How much does a Wix domain cost?
An eligible paid annual plan can include a free domain for the first year. After that, the domain normally renews at its regular renewal price.
How much do Wix apps cost?
Some apps are free, while others require a monthly or annual subscription. The cost depends entirely on the functionality you add to your website.
How much does it cost to hire a Wix web designer?
A custom Wix website can cost approximately $500–$1,500+, depending on the number of pages, design requirements, functionality and level of customization.
Can I build a professional Wix website myself?
Yes. Starting with a professionally designed free template can reduce both the cost and the time required to build your website yourself.
