Wix Editor

Ruben Perez

Several redesigns of the website's home page to optimize conversions, particularly contact requests and newsletter sign-ups.

The project for Ruben Perez focused on conversion: clarifying the offer (public speaking coaching), strengthening social proof (testimonials, references), and optimizing the home page and training landing pages. We tested different argument hierarchies and CTAs, simplified the appointment booking funnel, and integrated conversion-oriented forms. The site is designed to convert executives and managers looking for high-end coaching.

Mission details