oui-ads

For Oui-Ads, the redesign to Wix Studio was conceived as a simple and strategic way to highlight their expertise in engaging social ads, while maintaining a deliberately streamlined architecture (home page, blog, contact) to facilitate conversion and contact.

The work focused on clarifying the welcome message, creating a dynamic and consistent visual identity (color palette, typography, iconography), and implementing a lightweight design system that standardizes modules (banners, service inserts, CTAs). The home page quickly guides visitors to the value proposition (free audit, strategy offers, deployment, asset creation, and management), while the blog becomes the central space for demonstrating expertise and disseminating the agency's committed positions.

Technically, the redesign included image and media optimization, lazy loading, Open Graph tag configuration for clean social sharing, and the implementation of robust tracking to measure leads generated from the site. Particular attention was paid to accessibility and mobile/tablet readability to ensure smooth navigation. The expected result: a clear, high-performance digital showcase aligned with Oui-Ads' impact values, which transforms curiosity into qualified leads.